Don't forget to bookmark this post so you have it handy next time you need to: And please let me know in the comments below if you think anything is missing from the above checklist! Research consistently shows that more visual social posts get more shares, engagement and clicks than other social media content. Is there a benefit to including the title of the blog on the image itself? If they see yours, that’s good! 22. This checklist provides some questions to consider before you post personal information on social media. And if possible, ask your developer to have them mention the author of the article as well. Social media managers frequently need to be on-call 24-7, so taking a short break can help prevent any sort of social media burnout. But a little more effort gets you a lot better results. Identify your target customer's demographic, including: Age; Gender; Occupation; Income Level; Educational Level; Type of Industry # of Employees; Type of Business; Revenue; STEP 2: Create shareable content. Did you write an article about changing careers from clinical research to government regulation? Daily Social Media Checklist. Social Media. This is social, not search. A mistake in a post can be embarrassing or deeply troubling to your PR department. Start by looking at your calendar. Together we can make an impact. It works for all social media platforms and all types of content. FINALLY! Feel free to edit it so it works best for you. It can take five minutes or more to upgrade a post in this way. Your first graph is hillarious, your time spent on post and your engagement are on the same axis meaning that the more time you spend on the post the more engagement you get, but the left / right part of the graph is meaningless. . This diagram explains my own experience in social media marketing …and pretty much everything else in life. “Will make you” is clearly a powerful phrase in social media. Steve discovered which trigrams (three-word combinations) appear most often in the most shared posts on social media. But the results are exponentially better. These tips, for posting, will help you get the most out of the work you’ve done in coming up with the content. I have a question for you regarding the thumbnail images you use for blogs. Running these two free checklists as you build your calendar will help you create clear, focused, and engaging content every time. Identify your target customer's demographic, including: An easy way to make your content shareable is to make it visual! What is the best practice of sharing your own? Hey Andy, thanks for these tips! This list takes you step by step through creating an effective social media strategy with tips for each day, week, month, quarter, and year. Chicago Community Member WOW WOW WOW. The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms. However, do you believe that you should tailor your social media posts depending on the platform? Facebook, Instagram and LinkedIn are looking for fast evidence that the post is interesting. It’s worth the effort. Include links to your website and a description of your proposal in the Information section. Adding these elements to your posts will increase visibility and engagement on everything you share. Keyphrases aren’t important here. Social Media; To-Do Social Media Checklist For Your Business Marketing Activities [Infographic] There is the need for efficient use of time to accomplish the multiple tasks required, from daily content curation to keeping an eye on the competition. Nice article, but you don’t mention the value of Gif’s and Video to attract readers? Here's what you need to know. One click and you’re done! Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. You can check everything at a glimpse quickly at the start of your day. Even if the message is short. 2. Mention contributors or anyone who helped to create the article. I usually do the arrow thing on Twitter but I will start to use it on Facebook and the same for the emoji’s. The works that matter should be done before you post on social media. We’re 40 strong spread across design, development, and project management. You can inspire and encourage others by your social media posts. You have meetings and events that you can celebrate or share the behind the scenes. Find out why. “Clickbait” is a headline that attracts a visitor, but an article that doesn’t live up to the promise. Breonna Bergstrom. These 4 social media management tasks are a must for your community management in 2017! The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Social Media Post Checklist. A Checklist for Social Media Marketing that Actually Helps, Ultimate Guide on Facebook Dimensions (for ALL Page and Feed Images), How to Download Facebook Videos Without Special Software (Ninja Trick! By Juan Martinez. These tips will help you dominate Facebook. It’s easy to imagine how this sample post would get more traction than just a simple share. A Checklist for Teens Posting on Social Media Posted on August 14, 2014 With all of the cyber-bullying that goes on among teens and adults alike, this checklist , from Moving Traditions is a good resource for things to think about before posting to a social media site. If you make it like a GIF or slider, people will engage more. Tip: Get started by asking yourself some of the following questions: 1. Here’s a 15+ word, double-headline social media post example: Special characters add visual prominence. Steve reminds us that it can be used in two different ways. Because as a Marketer “#8 Talk less and Listen More” is important for your business. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. Do this badly and you’ll look like a spammer. Keep these tips in mind: Keep posts 300-500 words Great article, engagement is so key for both businesses and bloggers alike. Do this well and they’ll be thrilled that you brought it to their attention. I never mention myself when sharing my own posts. Perform a social media audit. Collaborate with Other Departments. With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely now need some level of stand out visual element in order to grab them and hook them in. So time is linear, but results are exponential. By signing up you agree to our Privacy Policy. Users and prospects alike usually inquire through private messages or direct mentions, so this is an excellent place to start daily social media tasks when logging on. But, I would say that major effort in social media marketing lies in doing proper content research and creating something that your audience might enjoy or find useful. It could be educational or inspirational quotes. It’s either educational or it’s entertaining. You’ve got plenty of room, so why not write two headlines? But in case you need a refresher…. Andy, great tips! It consists of three basic stages: define your target audience, create relevant content to reach your audience, and publish it on Social Media. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. Regarding twitter, I find “Moments” as a unique option that is not present in other social channels. It’s also a way to bring the article to the attention to new people who might love it. Linkedin is a different breed, here's what you need to know, Pinterest will be useful when you use these tricks, When marketing on youtube, keep this in mind, Slideshare is a great platform. Will deffo be using some of them. Also, the additional whitespace keeps text within the post itself from getting too crowded. It's how you maintain important fundamentals when everything's about to change. The best news is, they only take a few minutes to create -- and you can even brand them with your own messaging! I get the point but it still amused me. The whole social media industry is now much clearer to me, and I shall look forward to putting in practice as much of your advice as I can. If you mention someone who isn’t active on social media, they probably miss it unless they have email notifications turned on. Respond to comments on your posts. You know a huge chunk of your audience visits social media at least once a day, so it seemed like a good idea. I started noticing more agencies doing that lately and I’ve been curious if it’s worth taking after! Social Media Networks A)FACEBOOK CHECKLIST Post once or twice a day. Even deleted posts on Facebook, Instagram, Snapchat, and Twitter can be archived or screen-grabbed and shared—so it’s important that teens are encouraged to be thoughtful and self-aware on social media. ✔ Adding a checkmark shows that something it’s actionable, Some social media networks will also support emojis. Use Custom ads to promote your website and business deals. Daily Social Media Checklist #1 Check Your Social Media Calendar Checking your calendar should be one of the first things you do every day as a social media manager. From what I’ve seen, Videos seems to increase the engagement rates. But don’t overdo it. They may give you a short-term benefit but they reduce trust over the long run. © 2011-2021 Post Planner, Inc. All Rights Reserved. It appears in headlines that trigger curiosity (10 Biochemical Disaster Stories That Will Make You Want to Sterilize Your Entire Lab) and in headlines that indicate a specific benefit (The 3-Point Checklist That Will Make You a Better Lab Technician). time on site and high bounce rate? From the bottom of my heart thank you so much Andy for sharing this content for FREE. Use this checklist to learn the steps to successfully engage with your audience on social media. Social media has become one of the primary ground-zeroes for customer service. The Ultimate Checklist to Clear Before Hitting Publish on Social Media. I usually don’t put in the @ when I share my own posts. The social media mention is an important part collaborative content marketing. And it’s one way that small businesses can compete with the big guys. Mentions help a lot! Thanks Andy… This article caught my attention as it came to me in an email. 1. Some great tips here. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. I want to provide an easy checklist that you can use for posting on Facebook, Instagram, Twitter, or LinkedIn to help get you started: 1. Creating a social media marketing strategywill help you think critically about your goals, how you’ll execute tactics, and how you’ll measure success. Steve Rayson’s research on 100 million headlines has decrypted the psychology of social media users. Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. They’ll love it. Is this your experience? Similarly, use social media to mention anyone whose research you cited in your article. It gives them a better idea of what the content is all about. Share the quote itself on social media, mention them and link to your article. If you did, be sure to grab the free cheat sheet with all 100 ideas. To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. They can increase the visibility of your social posts, especially hashtags for trending topics. If your website is properly programmed, the featured image from the article will automatically appear in the social post when shared. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. If there is a compelling soundbite from the article, use it as the text in the social post. So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. The second headline is a second chance to catch attention and get them to engage. With a monthly social media audit, you can look for. Yes, you pick the right points. For marketers, the importance of posting regularly and generating engaging content is well known. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. Instagram posts don’t include links, so hashtags there won’t compete with links to content. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. For example, does engaging an audience on LinkedIn differ from engaging an audience on Twitter? ... Having a social media post without a plan to promote it is a waste and sometimes even pointless when no one sees the post. But it makes sense to mention the publication, even if it’s your own company …assuming it has it’s own account. Find and mention someone with those titles in their LinkedIn profile. How to Write a Headline That Won’t Get Ignored, many common mistakes in social media integration, Content Chemistry: The Illustrated Guide to Content Marketing, https://www.globalmediainsight.com/blog/twitter-moments/. If that’s the case, your social media management tasks should definitely include these … 8) Be Seen With Advertising. Tag relevant pages if you're discussing about them. The Social Media Checklist we prepared for you is intended to help you execute the key steps in each stage of development of your campaigns on social networks. Test every headline before you publish. And those first few likes, comments and shares can trigger the algorithms that push you to the top of the streams. The Buzzsumo research on headlines found that the top-shared posts on Facebook were 15 words long on average. Whatever it is that you’ve done or might do, you can ensure it doesn’t happen again with this handy social media post checklist. Andy–Thank you for sharing this information. Tweets should include, Promote posts from influencers in your industry, Add boards clients would be interested in, Make sure pins and linked back to your website, Create a video that showcases your expertise, Ask questions from fans and create videos to address them, Find great posts and convert them to slides. In these social media post examples, we’ll use Twitter, but these guidelines are relevant to every social network. Line breaks increase the vertical height of your social post, making it more visually prominent in the social stream. Social media has a ton of benefits beyond marketing, and is great for customer service, sales, human resources and more. Ask a questionHow Does Social Media Affect Search Engine Rankings? When someone clicks a hashtag in any post, they’ll see all the posts with that hashtag. Mentioning others in your social media posts is a super powerful social media tip. This may also include designers who created the graphics, photographers who took the picture and even friends who helped craft the idea. Designing, building, and supporting the web since 2001. → An arrow is an easy way to draw attention to a link in your social post Social is a visual. A hashtag is a clickable keyword or topic, such as #contentmarketing, #blogtips or #Chicago. It gives us a powerful cheat sheet for word choices. Everything you need to know about HIPAA Compliance when posting on social media as a healthcare practice. Better yet, go all in and make short social media videos describing the article. What’s the point of getting all the clicks and risk lowering down avg. Social media content calendar tool #2: Trello How many tweets to send on daily. This is one of many common mistakes in social media integration. If you read the article on how social media can be a waste of time, you know why it is important to post pictures and content of your staff, patients, and … September 12, 2016 facebook. 7 Simple Social Media Checklists to Boost Your Efficiency. twitter. If they’re active on social media, they’ll see the notification and be glad for the mention. Here are the types of people you can mention when sharing on social media: If you quoted someone, a mention is a way to let them know. Social Media Examiner has a great post on conducting your own social media audit. It underscores why many posts get very few social shares. Thanks! These mentions trigger notifications and can lead to quick engagement. Ultimate Social Media Checklist for Business Owners You heard promises of huge growth if you just started marketing your business places like Facebook and Instagram. Every smart marketer needs a go-to checklist for social media marketing! Growing your social media presence is key for creating new fans, friends, and clients. I’d suggest using this content calendar in conjunction with Process Street’s social media image design checklist or the social media etiquette checklist. Moments is the next thing after hashtags and mentions. This is as universal step one as it gets. If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. I like to share an article on how to make the most of “Moments” feature in twitter: https://www.globalmediainsight.com/blog/twitter-moments/. If the content can’t be enjoyed or if it is not useful, then no tricks in the books will make it any better. Some social networks let you add a tiny gallery of images. As a “social media marketing” newbie, I am always looking for helpful tips on what to do to get more engagement. I believe hastags and mentions also was first introduced by twitter and later adopted by facebook and other social media networks. Most social media posts get almost no traction, while a small percentage of posts get huge engagement. What do I want my followers to know about my brand? And when the headline is included within the image itself, it is much more likely to be read. I hope you found these 100 social media post ideas and additional social media marketing tips helpful. Puppies also work well. Follow this roadmap for daily, weekly, monthly, and annual social media tasks. 1 Social Media for Adrien Paczosa Pages: 2 Make images for Social media ; 3 Post to Facebook ; 4 Post to Twitter ; 5 Post to Instagram ; 6 Post to Pintrest ; 7 Social Media For Fearless Practitioners: 8 ; 9 Dietitians on The Blog: 10 ; 11 If your headline says “These 10 stunning photos will make you cry tears of joy!” …I’d better be crying as I read your article. Find and mention people with “zombie” and “corporate tax” in their Twitter bio. People love to share stunning images. So use them only if you believe your content is more click-worthy than the other content on that hashtag. But if someone is looking at your post and they click the hashtag instead of the link to your content, that’s bad. Currently, all the social networks allow for line breaks, except for LinkedIn. I cannot believe you are giving away this DIY package of knowledge. Co-Founder / Chief Marketing Officer of Orbit Media. Even a little more effort can move you much higher up the results curve. We’ve found that the most valuable content on social media—the content that gets the most interactions, engagement, and virality—has one of these two components. Create urgency3 Ways to Adapt To Instagram Changes Before You… Especially in a super crowded space like social media, more time and attention on each social media post is the key to much better engagement. I suggest using a mix of live and scheduled posts for a balance of your content, and to remain current with topics in the industry or … They may even reshare your post with a simple click. (Also, would just mention that LinkedIn does allow spaces, you just use a hard return: Shift+Enter). First of all, I believe that this article is great to allow users to engage users on various platforms. Active in that network and likely to be on-call 24-7, so it ’ s point. Pages if you mention someone with those titles in their LinkedIn profile a personality what is the standard... Again and again article as well s and video to attract readers Bait ” no-nonsense highlight. Social checklist for posting to social media Facebook is somewhat of a personality what is the gold for... Tips helpful helpful tips on what to do to get more shares, engagement and than. Healthcare practice twice a day give here guidelines and policies governing social media, checklist for posting to social media them and to... 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Content shareable is to make people engage tool # 2: Trello one click and you ’ re 40 spread... Notification and be glad for the mention and when the headline is included within the article Listen ”. People with “ zombie ” and “ corporate tax ” in their Twitter bio you.