Write Engaging Email Content 05. Check to see if you pass the spam test and land in inboxes with Mail Tester. Not Enrolled. Some other ways to make your campaigns easy to read are: Now, that we covered the basics of how to write an email campaign, let’s look at why creating an automated email series is a good option for your business. Since welcome emails have the highest open rates, you need to make the most of this email. To give you an automated email sequence example, let’s look at a “welcome” series. In Chapter 1 of this Beginner’s Guide to Email Marketing, we covered how to set up your email campaign. With your business online, it’s vital to attract and retain leads. Many online businesses rely on email marketing, which is the act of sending promotional materials through email. Analyze and Improve Emails Conclusion 1 2 5 7 15 22 26 29 31 40 Isn’t it nice when someone hand selects a book or movie for you? Email marketing helps you connect with your customers, promote your brand, and increase sales. You can set trigger links to help segment your email list and nurture those into email funnels for your products. Automation allows for specific targeted emails that are sent automatically once a condition is met. With ConvertKit’s user-friendly interface, someone new to email marketing may not find it as difficult to use as other email providers. Excellent! Yep!! Mention it in your blog posts and on social media. Email Marketing 101 November 3, 2020 / in / by April. And one other way you can segment your list is by preference. Email Marketing 101. Email list segmentation occurs when you split your email list into sub-lists based on criteria you set. Having an email list enables you to direct the conversation about your business to a more personal level – the visitor’s in-box. The most important email a brand can send is a welcome email. Bloggers and solopreneurs can also take advantage of this powerful email marketing feature. With a single opt-in list, all a subscriber does is fill out your sign up form and clicks submit. When you email your subscribers, your message is competing with every other email in their inbox. Drip also includes powerful tagging capabilities and can respond to events such as when a subscriber clicks a link, subscribes to a webinar, signs up for a trial, and more. Visitors read or access your content, and from there choose to see what you have to offer before they decide – or not decide – to buy from you. Elna Cain is a freelance writer who offers ghostwriting, copywriting and blogging services. Wash, rinse, and repeat. This is a must for list building. Grow Your Email List 04. You need to nurture those leads. This makes your message highly customized and personal. Generally, people sign up to a list because they want to stay informed about your business. Jenn and Sam of This Tiny Blue House use a general optin incentive but make the signup form pop by using their brand colors. GDPR helps customers to have more control over their data. Worksheets allow you to mark off progress from a framework. However, because of its infancy, advanced power users may find certain areas of ConvertKit limiting – when compared to more featured-filled platforms like ActiveCampaign or Drip. Higher engagement means higher conversions. Check out Adam’s definitive guide to lead magnets. In an automated series, content is evergreen and what you write today can apply to your subscribers months later. You can create a playlist of sorts and share interesting stories and resources you’ve found. Whether you have a seasonal discount for your products or are hosting a giveaway, subscribers want to stay in the loop. This is called a content upgrade and it can convert up to 28% more effectively than other places on your website. They feature automations, tags, segmentation, landing pages, beautiful popups, and more. Since people are curious by nature, telling a personal story about how you got started or the behind-the-scenes of your business will help form a connection with your list and build loyalty amongst your subscribers. Email Marketing: 101. Email Marketing 101: Table of Contents What is Email Marketing? It’s typically... Keep people in the loop with newsletters. About; Advertise; Contact; Post A Job; Member Login; French; BLOG; GET CERTIFIED. Drip is on the expensive side when compared to some of their counterparts, but it’s incredibly easy to use, requires little training, and is equipped with strong automation tools to power your funnels. That’s an earning of about $44 for every $1 spent on email marketing efforts. Email Marketing 101 for Authors. Newsletters work great if you let your subscribers in on exclusive content you don’t publish anywhere else. I share one easy way to get more people to your blog: It’s up to you how many emails you want to automate for a welcome series. You can do that by using the best pop-up placement practices. This typically is the first step in the customer acquisition process. Now the tough part comes into play. View the latest business news about the world’s top companies, and explore articles on global markets, finance, tech, and the innovations driving us forward. We get it. Your customers are in their inbox every day—several times a day. There are lots of well-known email marketing services (Mailchimp, Constant Contact, GetResponse, Sendinblue, HubSpot, ActiveCampaign, Infusionsoft by Keap), but we’re going to focus on only a few. by Tim Grahl. Let’s get started: Chapter 1 – Setting up your email marketing system. For example, in Mailerlite, you use a merge tag in your subject line or in the body of your message to personalize it. What types of emails do you send now that you have a list of subscribers? They help your audience go from “unaware to who you are” to “very aware” — each email must speak to readers at every point the buyer’s journey. Note: Need more help with content upgrades? It ties in beautifully with their fat loss products. That is essentially what email marketing is all about. All Rights Reserved. If you don’t have any products to sell, that’s okay. An email marketing service (so you can send emails to your leads). Smart Blogger uses a content upgrade in their popular post about how to make money blogging. Email has been a marketing staple for a long time, and with good reason. Or, give them a second freebie as a token of appreciation. Melyssa Griffin cuts to the point and asks her soon-to-be subscribers to segment themselves based on interests. For example, website designer Nesha Woolery has a free six-day brand discovery course that she uses to entice quality leads for her business. Let’s look at four types of emails to send to your email list that builds trust and boosts conversions. Since new subscribers may not know about older products or aren’t that familiar with you or your business, you can create a campaign highlighting what you have to offer. Starting an email list isn’t hard either. Content upgrades can be additions to a certain blog post, a summarized version like a checklist or a more comprehensive walkthrough of the blog post topic. But not every subscriber will open your email. Each welcome series is different, but this will give you a blueprint to follow and tweak: A common welcome email series starts with giving the free download to your new subscribers. If you want to nurture leads and turn them into raving fans who will shout your virtues from rooftops (as well as buy whatever you’re selling), you need to learn the ins and outs of email marketing. Since your goal is for people to click your email subject line and actually read your email, the best thing you can do is make it easy for them to read it. Think of your welcome email as getting to know someone for the first time. Email marketing is an old-standby in the realm of internet marketing and there’s a reason it hasn’t gone anywhere: it works. Melyssa Griffin does this for subscribers that haven’t opted into her webinar classes. Melyssa doesn’t only offer a library of resources, but she also gives you access to a private Facebook group to connect with other like-minded individuals. If you have a product, you can create an email mentioning your product and any deals that are happening. Sumo and OptinMonster are two other lead capture tools that also offer many email signup forms to choose from. Plus, maintaining good deliverability practice helps you establish a robust relationship with subscribers and email providers. Sending them pitch after pitch won’t help with retention and might only annoy your subscribers. You have your incentive. comparison of popular email marketing providers, Check out Adam’s definitive guide to lead magnets, my post on using content upgrades to explode your list, tools & plugins you can use to deliver content upgrades, difference between marketing emails and transactional emails, Connect with prospects on a more personal level, Showcase your expertise and credibility by providing value with your newsletters, A toolkit of digital tools, plugins or themes, A library of resources, guides and eBooks. Here are four excellent email marketing services you can get started using today. Here are a few tried-and-true tactics: Greet new subscribers with welcome emails. They are more applicable because they can pinpoint a problem and solve it quickly. To get the most out of your cheat sheet, you can monetize it by placing links to your affiliate products or your products inside the cheat sheet. Using a tool like Thrive Leads has customizable forms — 2-step, slide in, ribbon, etc. Blog. From choosing the best email provider to crafting an irresistible lead magnet to deciding whether to have a single or double opt-in, as a small business owner, this is only the beginning. Being personal also helps with increasing your click-through rates if subscribers expect a level of personalization whenever they see your email in their inbox. So, you’ve been collecting email addresses from your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. In this beginner’s guide – email marketing 101 – I’ll show you how to set up your email marketing system and deliver your first email marketing campaign. What are you going to do with them? One final thing to keep in mind when setting up your mailing list is whether it will be single or double opt-in (also called confirmed opt-in). Many bloggers and entrepreneurs are taking advantage of using eCourses for their lead magnet. They have the most complete feature sets including tags, segments, and a visual builder. But, if you include a lot of white space by making shorter sentences and enlarging your font, you’ll have a better chance that people will read what you have to say. But the easiest way to deliver a challenge is via a drip campaign. Note: In 2018, a new law known as the GDPR came into play in Europe that affects anyone that sells to EU citizens. "Permission-Based E-Mail Marketing That Works!" For more information on how to incorporate email marketing into your marketing strategy, contact us today at 859-550-3972 or via email at email@example.com. author Kim M. MacPherson. Make sure to also test your subject lines with Coschedule’s subject line tester to ensure your emails avoids spam. Their original, simple autoresponder functionality has given way to automations, powerful analytics, drag-and-drop email creation and more features that make it easy for beginners to set up campaigns. According to the Lyris Annual Email Optimizer Report, segmenting results in increased email open rates and lower unsubscribe rates. Email marketing is a vital element of any marketing strategy. Among other features, you can A/B split test your emails to optimize conversions. For example, a popular segment is by location. Current Status. As you can see, there are a lot of benefits to having an email marketing strategy. While many people are annoyed by a full inbox of marketing messages, the majority of people – up to 95% of them – consider emails from brands to be useful according to a Salesforce study. There are several smart ways to segment your list. Bloggers would think placing an optin form on a blog’s sidebar would scream amateur, but here’s the thing…. Take this Course. Having a call to action above the fold is an easy way to present an attention-grabbing signup form and alert new readers to what you’re offering. Each email has a purpose with the intent of educating your subscribers: These targeted emails build the awareness ladder with your audience. In this guide, Email Marketing 101, we show how email can have a huge effect on your marketing by building an audience, cultivating relationships, and creating a ready-made market of people interested in what you do and what you have to offer. Your readers are expecting to see a signup form on your sidebar. We are an award winning blog that has been helping bloggers & entrepreneurs since 2012. Giveaways or contests can elevate your brand and gain a whole new audience in a short amount of time. If Pinterest or Facebook decided to close their doors forever, your social media followers would go too. Now you need to place your sign up form on your site. Josh and Jill of Screw the 9 to 5 use a quiz as their lead magnet. You have meetings to attend, content marketing to focus on, and sales funnels to create. In the second email in her welcome series, Amy Porterfield offers a free masterclass on how to grow your email list as a beginner. Share this entry. You know you need to do it. By building a loyal and engaged following, you can be sure to have high conversions and repeat business. Email marketing 101: How to create a campaign that converts. Suzanne Wentley January 7, 2021. A welcome email is simple enough — you welcome your subscribers to your business, why you’re the best person in your industry, and how you can help them. This is referred to as a lead magnet. The first way is with a strong lead magnet and the second way is knowing where to display your sign-up form. Personal Training Specialist; Fitness Instructor Specialist While you can offer a jam-packed, effective email filled with proven strategies, using a case study can help boost the relevancy and make it clear to your subscribers what they need to focus on to change their situation. These incentives are known by many names…. “[P]rofessional speakers know their audiences may forget every single point they share within 10 minutes of the end of their presentation, but they remember the stories.”. So, when you take the time to personalize your emails and build a strong relationship with your subscribers, you’ll have a better chance at conversions, giving a boost to your bottom line. James Clear knows this. This is what I do for my third email in my welcome series. But how do you get started, figure out what to send in your newsletter every month and get your email into your subscriber’s inbox? Find more email marketing tools in Adam’s comparison of popular email marketing providers. These emails act as a brand builder to nurture subscribers and help them get to know your brand, message, and products. With a double opt-in list, a subscriber clicks submit and then has to wait for an email confirmation. We’re often skeptical and need proof before we consider buying. A Roadmap for Getting Your First Freelance Writing Client, Elna Cain absolutely loves blogging and freelance writing. Email allows you to warm up your leads, and that can increase sales by 20% over trying to sell to cold leads. So, infuse power words and sensory words to stand out in readers’ inboxes. Think you can’t possibly host a webinar? An easy way to add a personal touch to your email is with your subject line. Thursday, July 18, 2019. by Lauren Kimberlin. Email marketing uses your company’s email list to generate new leads and business for your company. Now, it’s time to focus on your audience and deliver a top-notch lead magnet to grow your list. Smart Blogger offers similar in-content upgrades for their posts on freelance writing jobs, starting a blog, and affiliate marketing. I’ve written at length about the power and importance of email marketing for authors. Now, it’s time to craft an email that people want to open, read and click on through to your website. From a free lesson to a free course, using a sneak peek as your lead magnet can boost conversions and sales. This is the point where they decide whether to open your email or send it to the trash and move on. If your business relies on events, you can use your subscriber’s location to send a targeted email of an upcoming event you are hosting in their city. This makes it hard for your subscriber to read your email and get anything out of it. If you're interested in doing that yourself, then check out her, Capture Email Addresses Using Optin Forms, The 4 Types of Emails to Send to Your Email List, 9 Powerful Email Marketing Services Compared, 20 Best Email Marketing Software, Services & Platforms. — are the goal every email marketing message and campaign. One of her most converting offers is a household binder. The teeny-tiny thing I did to explode my Instagram followers! Her masterclass is filled with actionable advice as well as case studies — like the one below from Julie Naismith — for email list building: If you don’t have an evergreen webinar to offer, you can repurpose a popular blog post of yours where you share a case study as your second email. Learn more about us. Your subscribers will know that you aren’t just sending marketing emails, but that you are opening up your business and sharing personal information. Copyright © 2012-2021 Blogging Wizard. Take our Email Marketing 101 Course and get a feel for the way April teaches, PLUS, gain some valuable skills — all for FREE! In this beginner’s guide – email marketing 101 – I’ll show you how to set up your email marketing system and deliver your first email marketing campaign. Plan an Email Strategy 03. It’s that powerful. As I mentioned above, email marketing is a sequence of emails (or email series) that you send to subscribers to achieve a particular goal. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. Email Marketing 101. But how do you get started with email marketing? Every online business should have a solid content marketing plan. June 21, 2017. Time for new contact lenses? ConvertKit (affiliate link) is one of the newest email service providers on this list, but they have a large following among bloggers and creators — and they’re growing their market share rapidly. This is what curated content can do for your email list subscribers. Free recipes — Not one, but THREE eBooks?! Let’s look at three ways. Take a page from Tailwind’s newsletter and share with your subscribers what you’re reading by curating content from around the web. You can help your subscribers move to the next course of action — grab your eBook offer, “like” your Facebook page, or listen to your podcast — through a series of email messages. This is what Meera Kothand does by sending a breakup email to her list with one link in her email. Typically, this system involves an incentive of some kind. The best high-converting places to add your sign up forms are: There’s no rule to how many sign up forms you can have on your site. Some high-value incentives to offer include: Note: Need help creating the perfect lead magnet and setting up the tech side of things? Yes, email marketing needs some serious attention. If you use email, you probably receive a huge volume of e-newsletters. For this post, we focused on setting up an email system focused around broadcast style emails, otherwise known as marketing emails. We’ve touched on personalization when using email subject lines. It’s also highly visual. You begin by creating a system that converts readers of your website into email subscribers. Unfortunately, there isn’t a magical day or time to send your emails to get the best open rates. Pat Flynn of Smart Passive Income has a Podcast Cheat Sheet lead magnet that he’s been using for years. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. If you want to educate your subscribers, have them get to know you and your business better, or create a drip campaign for higher conversions, having a series of time-released and automated emails will help you do this. Plus, it’s an inexpensive way to gets results. No other marketing channel lets you do this. Don’t leave email automation to large companies and businesses. You’re convinced it’s the way to go. In fact, it’s a highly effective marketing channel you should be adopting for your marketing strategy. The reader gives you his or her email, you give them your free bonus. Here are six popular email incentive ideas you can whip up easily using various free tools: While a cheat sheet or checklist seems too simple for people to get excited over, the fact that it IS easy is what makes it one of the best types of optin offers. Make sure to also avoid certain words that can trip spam filters and cause your email to never see the light of day. There are several ways to craft open-worthy email subject lines. You need to convert them into customers. Kim also actually launched the first email marketing column on The ClickZ Network. How do you write an effective email campaign? Design Beautiful Emails 06. Once you’ve chosen your preferred tool to capture leads, you need to qualify your leads. If your first thought is to write an email and just send it out, unfortunately, you definitely won’t get the results you’re looking for. Each provider offers similar features, but not all of them will be tailored to your specific needs. A person who takes the quiz will receive targeted emails based on their quiz results. Emojis add color and visuals to a subscriber’s inbox, which makes those emails stand out. If a checklist and template had a baby, they would make a worksheet. Next, you want to be personal in your campaigns. Why not automate your email marketing? Now it’s time to put into practice what you’ve learned above so you can grow your email list and get more customers. And it all starts with your subject line. Drip also has unique offerings like Facebook Custom Audience Integration and extensive Liquid templating integration for creating advanced automations and emails unique to each subscriber. A better way to convert visitors into leads is to provide an incentive or offer upon signing up. There are both free and paid options but, to make your choices easier, I’ll go over the most recommended tools so you can pick from the one that better suits your needs. A content upgrade is similar to a lead magnet, except it is highly specific to a particular post and is found within the content of that post. Ready to create your first (or next) email marketing campaign? The first thing your email subscriber sees in their inbox is your email subject line. Opinions on single vs. double opt-in vary, but in many cases, a single opt-in list really only has the benefit of a higher conversion rate of people opting into the list. Understanding the ins and outs is an absolute MUST in this industry! You’ve found your email service provider and lead capture tools. Email Marketing. For example, email marketing tips for B2B (business-to-business) companies might include asking a compelling question to get a business owner thinking about their customers or their company’s performance. Webinars are perceived as more valuable than other forms of freebies because they feel exclusive. Sometimes all you need is a little flamingo and thumbs up emoji to brighten up your day. Emails with big blocks of text or a small font make it difficult for the subscriber to really get into it and actually read it. As a small business owner, you don’t want to be bogged down by having to send out emails by hand. Something like, “Tomorrow I’ll be sending an email on how I got my strong-willed toddler to listen the very first time. It’s true that double opt-in decreases your conversion rate – up to a 30% less conversion rate. Sarah Titus uses landing pages for many of her incentives. A guide this detailed needs easy-to-follow navigation, so we’ve broken everything down into different sections. The trick to making them work is to have tasteful popups rather than pushy ones. Use this email to mention where your subscribers can find you on social media. It’s an effective way for brands to connect and build relationships with consumers. All the info and tasks about email marketing can be complicated and confusing. This is what Elephant Journal did when they collaborated with Aspiration. And we hope that with this increased efficiency, you’ll be able to get back to that wish list of yours. If they are reading a post on 5 Different Ways to Maximize Your Productivity and then see a content upgrade offering a cheatsheet containing an additional 20 ways to increase your productivity – since they are already interested – the person will be more likely to sign up. With email marketing you’re sure to reach them—which means more people through your front door, more calls, and more revenue. For example, once someone signs up to someone’s lead magnet on organizing secrets, they are sent a series of automated emails about organization and time-saving hacks. It’s an effective digital marketing strategy that reaches your customers via their inbox. Let’s look over the most popular email marketing platforms. But the truth is, no email marketing platform can promise to prevent messages going to spam entirely. What do you want them to know about you and what you do? But getting your wanted emails to the inbox is super-important for your business. By having a dedicated landing page for your optins, you can promote that page all over social media and even to your list. According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023.To put that into perspective, this population represents more than half of the world — an audience looking to learn, connect, and consume. You may think pop-ups are annoying but they do a darn good job at converting more so than traditional forms. Expert bloggers have seen huge list gains from using giveaways — Sam of Money Nest tripled his email list in 7 days — but you can also let your subscribers know about your giveaway. Some common goals include helping subscribers get to know us and how we can help them, introducing special offers and advertising your products/services/affiliate offers. Allows for plenty of questions to pop up. Your third email in your welcome series can be nurturing — help new subscribers get to know who you are and how your content can help them. 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